International Truck Distributors have been in the business since 1991. Their products include new and used heavy equipment, trucks, excavators, armored vehicles, and mining equipment. Their clients are AngloGold Ashanti, Trafigura, and Sumitomo, among others. Their operations are spread across South Africa, Australia, Nigeria, the Democratic Republic of Congo, Angola, Mozambique, and other countries.

This is not a business that needs to inspire people. It needs to inspire trust. If a mining company in Burkina Faso is looking to buy several dump trucks, the website they come across needs to say one thing first and foremost: these people know what they're doing, and they've been doing it for decades.

The design problem with International Truck Distributors was not about creating a beautiful design. It was about creating a design that said, "We're serious, and we're experts."

A B2B industrial site has a completely different set of priorities to a consumer portfolio. Here's how I approached each one.

"Speed Safety Full Compliance" three words that do everything

The hero headline isn't a slogan someone came up with in a brainstorm. It's the three things every buyer in this space actually cares about. Speed: Can you deliver on time? Safety: Is the equipment certified and reliable? Full Compliance: Does it meet international regulatory standards?

I kept it as three words, no punctuation, no explanation. Because if you're buying a fleet of armored vehicles for a government contract, you already know what those words mean. You don't need them spelled out. That directness is itself a trust signal, it says: we know our clients, and we know what they need to hear.

The product breadth needed a structure it could breathe in

ITD sells twelve distinct product categories. Armored vehicles. Excavators. Bulldozers. Forklifts. Dump trucks. Graders. Gold mining equipment. Rollers. Tyres. Specialized trucks. Heavy duty trucks. Standard vehicles. That's a significant range, and the wrong structure would turn it into a wall of noise.

The solution was a clean product grid on the homepage, each category named clearly, with a single CTA, no clutter, and a mega-menu in the navigation that lets repeat visitors and buyers jump directly to what they need. The homepage grid is for first impressions. The nav is for efficiency. Both audiences are served.

The client logo wall is the most important section on the page

In B2B, especially in heavy industry, social proof works differently to the consumer world. Nobody is reading reviews. Nobody is checking a star rating. What they want to know is: who else have you worked with?

The "Who We Service" section answers that question with logos, AngloGold Ashanti, Trafigura, Sumitomo, WBHO. These are names that carry serious weight in the sectors ITD operates in. Putting them front and centre on the homepage isn't just good content strategy, it's the single most credibility-building decision on the page. One recognisable logo does more for a new prospect than three paragraphs of copy.

A real name and a real phone number in the footer

Most corporate sites hide behind a generic contact form. ITD's footer has a name and a direct mobile number. That's a choice, not an oversight.

In high-value B2B transactions, people buy from people. A personal contact at the bottom of the page says: there's a human being behind this business, not a call centre, and you can reach them directly. For a company sourcing heavy equipment deals worth hundreds of thousands of dollars, that kind of directness builds more trust than any badge or certification.

The whole site is built around one question a first-time visitor is silently asking: can I trust these people with a serious contract?

— Design Philosophy, ITD Trucks

Page Architecture

How I built the flow

Step 06

Contact. Put a name to it

A form, a direct mobile number, and a named contact. In a sector where deals are done person-to-person, this footer works harder than any CTA button.

This project taught me something I didn't expect: designing for trust is harder than designing for beauty. With Inside Interior, the goal was to create a feeling to make someone want to live in the spaces they were seeing. That's emotional work, and it's done with restraint and imagery.

ITD is different. The visitor isn't browsing with desire. They're evaluating with due diligence. They want to know if this company can handle a serious contract, deliver to a remote mine site on time, and meet international compliance requirements. Every design decision had to serve that question.

What I'm proud of is that the site doesn't try to be more than it needs to be. It doesn't over-design. It doesn't dress up a serious industrial business in consumer aesthetics. It meets its audience where they are direct, capable, credentialed and says: here's who we are, here's what we do, here's who else trusts us. Call Iain.

That clarity is the design. Everything else is just execution.

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