CASE STUDIES
International Truck Distributors LLC
A company that's been sourcing heavy equipment for mines, construction firms, and governments since 1991. operating across four continents, with clients like AngloGold Ashanti and Trafigura. This site didn't need to feel beautiful. It needed to feel unshakeable. Designing for trust in a high-value B2B context is a completely different problem from designing for desire. Nobody's browsing. Everybody's evaluating. The decisions I made here, the three-word hero, the client logo wall, the named contact with a direct mobile number, are all answers to the same silent question every new visitor is asking: can I rely on these people with a serious contract?
Inside Interior Designer
This one was about making someone want to live somewhere before they'd read a single word. The brief was a portfolio site for an interior designer, but the real challenge was subtler than that: build a page where the design itself communicates taste. Where the proportions, the whitespace, and the image choices all add up to a feeling before the conscious mind has processed anything. I went against convention on the photography, tall, narrow portrait-format images instead of the wide landscape shots that dominate most web portfolios. It slows the scroll, it feels editorial, and it signals that every decision here was made with intent.
The Photographer
When the product is photography, the website has one job: get out of the way. Everything, the grid, the background, the navigation, the copy, exists to serve the images, not compete with them. The moment a visitor notices the layout instead of the photograph inside it, you've already failed. This site for photographer Marvin McKinney covers six disciplines across portrait, landscape, video, retouching, wedding, and drone work. The challenge was giving each one room to breathe while keeping the whole thing reading as a single, coherent practice, and doing it all without the design ever drawing attention to itself.
LETS WORK TOGETHER
I design websites with strategy, performance, and SEO in mind so your site doesn’t just look good, it delivers results.
Enthusiastic and creative freelance web developer and SEO with a passion for translating ideas into visually compelling designs.
Contact Us
South Africa
0645121992
kyle@kyledesigns.co.za